My name is Ben, and HeavyLift Direct is a family-owned business built around two priorities: taking care of my family (my wife and two kids pictured above) and taking care of our customers.
I know these aren’t small purchases. That’s why we focus on clear information, honest answers, and real support — so you feel confident and well taken care of before and after your purchase. When you call HeavyLift Direct, you’ll speak directly with me (Ben), my sales manager Cody, or my customer service expert, Dave — not a call center, right here in the USA, Michigan, Kansas, and Ohio to be exact.
3 GUYS WORKING HARD FOR YOU
Meet the Team:
Cody - Sales (Call - Select 1)
We're not a marketplace. We're Cody, Dave, and Ben —and when you call, one of us will be the one who answers.
Reach out if you want to chat:
Email: info@heavyliftdirect.com (click to email)
TEXT us at 1-800-474-6537 (click to text)
CALL us at 1-800-474-6537 (click to call)
At HeavyLift Direct we live by 3 Core Company Values.
Integrity
We always act with integrity. We "do what we say, and say what we do" (Isn't that what your grandpa taught you?) We do the right things ALWAYS.
Relationships
Online purchasing shouldn't just be a transaction. We are here to help and develop a relationship with our customers and work hard for them. We believe that the relationship between us and our customers sets us apart.
Customer Focused Service
Plain and simple, we are here for YOU, the customer. Our goal is to deliver the WOW factor in service. We are driven to provide value at all times.
Why Buy from Us (& Not the Other Guy)
✅ Family-Owned & Operated – When you call, you'll speak directly with Ben, Cody, or Dave, a U.S.-based team.
✅ A+ BBB Accredited & Trusted Nationwide – Thousands of customers served and 100's verified reviews. - See our BBB Profile
✅ Real Support Before & After the Sale – Product questions, shipping updates, replacement parts, and technical support. Read Our Reviews
✅ Fast Shipping – Most products ship within 3-5 business days.
✅ Free Warehouse Pickup Available on Many Products.
✅ Beware of Scam Websites – The automotive equipment industry has seen an increase in fake websites, unauthorized dealers, and misleading pricing. If you're unsure about a company, we'll gladly help verify the seller and identify potential red flags—even if you don't buy from us.
✅Pay with Personal check, Certified Check, or Wire Transfer/ACH and save money! (We pass along credit card fee savings to you)
When you buy from HeavyLift Direct, you're not buying from a giant marketplace or anonymous website. You're working directly with Ben, Cody, and Dave—a team that helps customers every day choose the right lift, arrange freight, answer installation questions, and provide support after the sale. With hundreds of verified customer reviews, BBB accreditation, and nationwide shipping, we're committed to making sure you get the right equipment the first time.
HeavyLift Direct is the leading distributor of vehicle lifts and automotive equipment for professional shops and home garage enthusiasts.
We're a family-owned business based in Holland, Michigan. We believe every mechanic deserves quality equipment that works as hard as they do. That's why we carry only trusted brands and ALI-certified lifts that meet the highest safety standards.
